Services for private enterprises
A sensible China strategy includes having a presence in China. You need someone to run day-to-day operations, have daily contact with your partners, keep in touch with government connections and run your social media – to mention just a few.
For clients on smaller budgets LEEMIAN offer representation in China. We will provide a person at our office to handle your daily affairs. This is an easy and cost-effective way of starting up, and will not require a large set-up or complicated company registration.
If you are ready for a little more you might choose our incubator services. Get your own China desk and begin operations with your own staff at our offices, making use of our in-house accountants, translators and support staff.
For a full China set-up you will need your own office. We can help you find the right place, register your company and get started.
China has a long and proud cultural tradition. The concept of ‘face’ is extremely important, and can make or break a company that does not get it right. The way you will be perceived by your potential customers is more important than anything else in China.
So although China has long since moved into the 21st century, there are still many traditions and values that come into play in marketing. How do you choose a Chinese company name? What colors should you choose for your logo? What will attract the attention of your customers? How do you avoid content that might be offensive to Chinese consumers? This and much more will need to be considered carefully before implementing a marketing strategy.
Just like everywhere else, the Chinese are big Internet users. Hundreds of millions of people are online, and many use the Internet to search for information about your product. Having a website in Chinese will go a long way to help you gain your customers trust.
The same goes for social media. WeChat, the number one platform for connecting with friends and looking for the next new thing, is soon going to reach 700 million users. Weibo, an online platform of user-created content, also counts its users in tens of millions.
Simply put, if you’re not online, you’re not in China. LEEMIANs in-house team of social media experts and web designers can help you set up everything you need to be present in the booming online world in China.
You will need a meaningful strategy be successful in China. The strategy should be diverse, exploring options in a number of different fields of potential development possibilities both off- and online, and not only focus on one or two channels of marketing options. Only an approach with multiple channels will maximize the full potential of your endeavors in China. Which markets and segments to target your product to, and how and when to do it, are important issues to consider before launching a campaign. A good strategy also contains a withdrawal plan in case one or more markets don’t work out for you.
But one thing is planning, another is execution, especially in China. A successful execution of any China strategy requires a team that can handle the volatile conditions in the markets. Conditions change all the time, and you need to be prepared with a team that can handle these changes.
China has come a long way since the opening of the country in 1978. Gone are the days of ineffective bureaucracy and stone-faced government employees. The new government has ushered in a new era of innovation and creativity and local governments are much more open to new ideas of cooperation than before.
An organization that is not considering the possibilities that lie in establishing strategic partnerships with local or provincial governments in China is missing out. It’s that simple.
Chinese business models and approaches to market differ in many ways from those abroad. Knowledge about local conditions of your industry is essential on your path to success, and there’s only one way of gaining knowledge – dig in and learn.
Many of the challenges you will be facing can be solved by becoming an active member of your industry community. Participating in events will also make you a known face in the industry, and will expand your potential reach.
Online marketing and a strong social media presence is very important. But why just do your own when you can explore the possibilities in working with other companies to scale your reach effectively?
There are most likely hundreds or even thousands of local companies within your industry in China. Most of these already have established brands or strong social media presences. They have a steady following of customers and access to fairs and events. Instead of just focusing on building your own following it makes sense to establish strategic partnerships to tap into the already existing customer bases that your partners have.
Most Chinese industries already have a well-implemented system of co-dependence and mutual support. Use it to your advantage.
One of the major problems of marketing in China is that it can be difficult to know if your campaigns are successful or not. A rise in customers is not necessarily because you did it right, but may be due to many other factors that influence the markets.
Accountability is one of LEEMIANs core beliefs. You need to know how to maximize the effects of spending money on campaigns. Should you just go for a couple of the major urban centers, or will it make sense to try 2nd and 3rd tier markets as well? Does increased spending on marketing in a specific market actually increase sales, or can you spend less and achieve the same results? Will a segmented campaign do better than an overall effort?