LEEMIAN is the lead company behind developing new Danish Lifestyle Centres across China inspired by Danish business, culture and design. Here Danish business and culture are displayed both in physical stores and products, events and activities and startup workspace services.
LEEMIAN is responsible for developing the Danish Lifestyle Centres and connect partners from both countries in mutually beneficial partnerships. The centres also serve as an incubator environment for new partnerships and business development.
Financing of the centres is secured through Chinese investment conglomerates, while local governments in China provide support for land purchase and permits.
LEEMIAN holds the responsibility and the mandate of facilitating and securing the foreign content of commerce, culture and connections. This is a pivotal requirement for the centres and their reason for being.
We will make the Danish Life Centres attractive to partners through some prioritised activities: