Company Introduction
Introduction to LEEMIAN
LEEMIAN is the lead company behind developing new Danish Lifestyle Centres across China inspired by Danish business, culture and design. Here Danish business and culture are displayed both in physical stores and products, events and activities and startup workspace services.
LEEMIAN is responsible for developing the Danish Lifestyle Centres and connect partners from both countries in mutually beneficial partnerships. The centres also serve as an incubator environment for new partnerships and business development.
Financing of the centres is secured through Chinese investment conglomerates, while local governments in China provide support for land purchase and permits.
LEEMIAN holds the responsibility and the mandate of facilitating and securing the foreign content of commerce, culture and connections. This is a pivotal requirement for the centres and their reason for being.
Values
LEEMIAN is a trusted partner for many parties and collaborators. This requires skills, and also solid ways of working. To align all employees these company values follow us all in our ways of representing LEEMIAN meeting our different stakeholders.
- Transparency – Clear and transparent communication in all steps of our collaborations
- Integrity – We stand by what we are, and how we work
- Respect – We believe in this as a core principle to build strong partnerships
- Sustainability – We strive to incorporate sustainable solutions in all aspects of the projects to meet future demands
- We grow together – we believe that collaborations between different people and cultures are a source, asset, and inspiration that will develop both business and people, and that this applies both on a local level, in the local neighbourhoods, and between project organizations and governments.
Strategy
We will make the Danish Life Centres attractive to partners through some prioritised activities:
- Showcase Danish green transition solutions through our building design and functionality
- Help Danish green solution companies to enter the Chinese market
- Provide quality & innovative education methods, by stimulating and challenging the minds of young generations to be creative, innovative and responsible individuals
- Include a number of the 17 World Goals in our general concepts, in order to bring them to a greater audience
- Introduce Danish sustainability values to the general public
- Introduce Danish lifestyle products and quality of life to the general public
- Introduce Danish culture and history
- Provide a wide range of cultural activities and events that will attract people of all ages to visit
- To create a healthy environment for Danish investments and businesses in the Chinese market to thrive, contribute and grow to be sustainable and successful.